China’s Answer to Amazon Go Uses Facial Recognition to Automate Retail Stores
After introducing the concept of its Amazon Go Shop back in 2016, Amazon finally opened the doors of its first automatic grocery shop on Jan 22 of this year. According to Amazon, it took the company four years of building and ane year of rigorous testing to become this store opened, and it seems that Amazon'southward efforts are paying off equally the shop has received highly positive reviews from its customers.
However, Amazon's first Get Store is not the first automated store to launch in the world, as post-obit the announcement of Amazon'southward get-go automated store, many Chinese tech giants including Alibaba created their own version of automated stores and launched them as early as May 2017. Yet, there'due south one fundamental difference between the automated stores launched by Amazon and its Chinese counterpart.
While Amazon is tracking shoppers using a variety of motion sensors and cameras, a technology which is similar to what'south used in today's cocky-driving cars, the Chinese companies are generally relying on facial recognition and tracking technology. Suning is 1 of those companies and has already launched 2 automatic stores in Nanjing and Shanghai province in China.
In an interview given to TechNode, William, who's in charge of Shanghai's BIU shop said, "We tried some activities to come across how well the camera recognizes people. Nosotros held a public event inviting different groups of people. The camera had to place a lady with or without makeup, a person dressed normally and with a cosplay wig and makeup, and twin brothers and sisters. They tried information technology and the scanner could read them all."
Suning'south flagship BIU shop in Shanghai is the first one which depends solely on using the facial recognition technology. To enter the store a user commencement needs to download the Suning Finance app and annals on it with his/her bank account and link their face information.
Once you lot have done that, y'all tin can scan your Suning app and enter the store. Just like Amazon Go Store, a user tin can option up anything he wants that walk out the door without having to become through a cashier. The leave concluding has an RFID reader and face scanner. The RFID reader identifies all the products that are in your shopping pocketbook and the facial recognition technology identifies customers and charges their Suning'southward account.
Suning is already deeming its unmanned stores successful as the company is planning to release more unmanned stores in the well-nigh future. That said, all the unmanned stores release till date are being operated inside a highly calibrated environment, simply time will tell if the stores can survive in normal working conditions.
Source: https://beebom.com/china-answer-amazon-go-facial-recognition-automate-retail-stores/
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